The Professional Golfers Association started breathing again this week when Tiger Woods turned up to play in The Masters. With Tiger on the sidelines nursing the scrapes and bruises from his headline-making sex scandal the past few months, golf equipment sales, TV golf viewing, and the PGA's licensing revenues crashed. Heck, Tiger's return to the golf tour this week will probably give the whole economy a jolt.
And over at CBS this week, Tiger's photo is being hung alongside Walter Cronkite's.
Tiger, you da man!