"A woman who does not guard and treasure herself cannot be of very much value to anyone else... Only a woman of pride, complexity, and emotional tension is genuinely worth the act of love, and there are only two ways to get yourself one of them. Either you lie, and stain the relationship with your own sense of guile, or you accept the involvement, the emotional responsibility, the permanence she must by nature crave. I love you can be said only two ways."
The Deep Blue Good-by introduces readers to protagonist Travis McGee, his place of residence, the Busted Flush (a houseboat he won in a poker game), and its mooring place, slip F-18 at the Bahia Mar Marina in Fort Lauderdale, Florida.
In the early chapters we learn that McGee is a bachelor, a man who can be friends with ladies as well as have a passion for them, and a man of principle. We also learn that McGee is by occupation a salvage consultant, a concept almost certainly coined and developed by MacDonald. (As a "salvage consultant," McGee undertakes to recover for its rightful owner money or property of which the owner has been wrongfully deprived and has no other hope of recovering, taking half its value as his fee.) McGee works when he has to, almost always only taking jobs when his supply of money (kept in an ingenious "hidey-hole" aboard the ""Flush"") is low.
Thanks to John and Wikipedia